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Support for first-touch, last-touch, linear, time-decay, and data-driven attribution models across all marketing channels. Essential for understanding true ROI of marketing spend.
about 2 months ago
Our marketing team spends 20+ hours monthly manually calculating attribution across channels. We need automated multi-touch attribution to understand true ROAS for our $5M annual ad spend.
about 2 months ago
We run multi-channel campaigns across 12 markets. Without proper attribution, we're essentially guessing which channels drive conversions. This is a renewal blocker.
about 2 months ago
Would love to see attribution modeling. Currently using a separate tool for this which creates data silos.
about 2 months ago
Attribution is table stakes for our evaluation. We won't move forward without at least linear and time-decay models.
about 2 months ago
Nice to have for understanding our affiliate vs. direct traffic split.
about 2 months ago
Our B2B sales cycles are long. We need to understand which touchpoints influence purchase decisions over 6-12 month cycles.